Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce organizations are turning to server-side monitoring as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present extra expenses, it can cause higher precision and even more reliable data


Pixel tracking uses a piece of code to sign up conversions on your internet site. It's very easy to establish and less prone to ad blockers.

1. Much more precise information
The typical method of tracking conversions on a website, using pixels, is having problem with altering web browser personal privacy plans. This suggests that the information being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it ought to be.

Server-side tracking is a much more safe choice that aids to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other protection actions. This gives extra exact information and an extra full image of customer trips throughout networks.

On top of that, this sort of monitoring permits organizations to track conversions beyond the web site, such as call and in-store sees, which can be tough for pixel-based monitoring. This versatility provides marketing professionals a lot more ownership over the data they send, and makes it easier to comply with various information regulations. It's additionally a great deal much less vulnerable to scams, as it's more difficult for fraudulent stars to adjust the system by modifying the postback link.

2. Better control over data.
Server-side tracking permits organizations to accumulate and enhance data before sending it to third-party analytics/advertising platforms. This boosts information efficiency and accuracy, which can help marketers make even more enlightened advertising decisions.

Conventional pixel tracking relies upon JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are usually obstructed by ad AI-powered SEM tools blockers, which can result in data collection disturbances and unreliable results. Server-side tracking makes it possible for services to bypass these restrictions and provide exact, regular data that is less at risk to disturbance.

This kind of tracking additionally enables companies to track conversions that happen beyond the site, like phone calls and in-store acquisitions. This is very important because new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason why S2S is extra trustworthy for companies seeking to adjust to these changes.

3. Much less susceptible to fraud
Server-side monitoring allows businesses to adjust data hauls prior to it reaches 3rd party endpoints, improving security and personal privacy. This is especially vital as different browsers and systems increasingly transform exactly how they handle cookies. For instance, in iOS 14, Safari will just provide first-party cookie information and will not permit pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your site.

On top of that, server-side tracking allows you to catch customer data straight on your own web servers. This gets rid of dependancy on third parties, which can be vulnerable to breaches and personal privacy infractions.

A server-side radar is a set of guidelines that tells your internet site's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Service. It's also utilized to trigger event-based advertisements, such as retargeting. In contrast, pixel tracking is a different technique that makes use of a small item of code on your webpage to gather data from individuals.

4. Less complicated to carry out
Server-side monitoring is a data collection procedure that happens on the web site's very own server, bypassing internet browser restrictions. This suggests that data gathered by the website/app is first sent to the server where it's refined and then forwarded to analytics devices like Google Analytics or Facebook Pixel.

The benefit of this method is that it lowers the scope of information monitoring and provides companies more control over transmission, making it typically extra reliable. Because of this, it's much less prone to information obstacles caused by things like a busted connection or an active advertisement blocker being installed.

With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, but this is then passed straight to your advertising and marketing tools on the server. This enables you to have even more accurate data and aids make certain compliance with privacy laws such as GDPR. Moreover, it likewise prevents the monitoring limitations imposed by web browsers and advertisement blockers.